The internet continues to change the way businesses perform marketing, and one of the best ways to gain more online customers is to organically improve your ranking on a Google search engine results page (SERP). But simply padding your website pages with more keywords...
Cookies–so aptly named. Small and delicious. Who doesn’t want one? Online users freely offer up their cookies to marketers, who gobble them up handily. But what’s inside an online cookie? When users began to understand that it was their own personal information...
What does ADA compliance mean? ADA compliance ensures reasonable accommodation for Americans with disabilities. Businesses generally comply with doorway widths for wheelchairs, handrails, braille signs, and other physical modifications. But now the digital world is...
And how your brand can take advantage of new consumer behavior Micro-moments are like stream-of-consciousness smartphone moments woven into the tapestry of the worldwide consumer’s life. The power of micro-moments might best be described by remembering their absence....
Market your brand Social media itself is only 23 years old, and as of 2020, there are three-and-a-half-billion social media users. Ten years ago, businesses would question whether it was a good use of resources to invest in social media. Today, everyone knows: social...
The critical but, unseen, world of website words Meta, meta, meta. Meh. What you can’t see, can’t hurt you, right? Wrong. Metadata is invisible to the naked eye, but the information is out there if you can simply uncover it. Metadata impacts how people view your...
