THE TITAN BLOG
pure. marketing. geniusEnjoy killer anecdotes, illustrations, analogies, and infographics crafted over 20+ years of describing digital marketing. For fun, we showcase our best educational material in our podcasts and blog for your (and our) edutainment. Peruse, cogitate, comment.
5 Link-Building Outreach Rules
5 Link-Building Outreach Rules All businesses want their content seen by as large an audience as possible. That’s why digital marketing is crucial to business growth. But some strategies generate a big audience more efficiently than other ones. Here are 5 rules of...
The Art of the Welcome Email
Why first impressions mean everything Once you realize the cost of engaging a lead (cash and sweat), the case for rolling out the red carpet to onboard magnificently becomes evident. Each click costs so much money and brainpower that by the time you have obtained a...
How Underscores Are Affecting Your Website
There has been a lot of debate about whether to use hyphens or underscores when creating your website URL. The short answer is that if you are creating a website URL for the first time, it is always better to use a hyphen (we will get to why in a second). But don’t...
3 Social Media Strategies to Boost Your SEO
Social media is the wild west of SEO. The number of users (3.3 billion globally) and the ability to target niche markets have left businesses scrambling to conquer this new frontier. But approaching social media with the same mindset as traditional SEO is a sure way...
How Google Awards Local Ranking
It’s a worthwhile endeavor to get ranked with Google. Why? Simple. Because Google is increasingly how everything in the world is found. If you are a national business, you want a national ranking. If you’re a local business, your goal is a local ranking. Local ranking...